At Wickware Communications, we follow a process that adapts elements of the design frameworks recommended by the American Institute of Graphic Arts and the United Kingdom’s Design Council. The result is a four-step process that succeeds in linking design outcomes to practical business needs.

Our view
When design takes place within pre-established design conventions, it may be possible to skip directly to the third or fourth step. But when the mission is to establish a new identity or create a fresh visual language, a process-driven approach can pay both creative and practical dividends.

A clear understanding of business, brand, and competitive imperatives provides the foundation for design that is relevant and original. A linear approach empowers you to articulate the design process and gain buy-in from stakeholders—such as sales and executive teams. For design to succeed, strong creative and solid buy-in can be equally important. //