Walking the talk

“An organization can only ‘walk the talk’ when its managers deliberately shape its internal reality to align with its brand promise…(the brand’s) values must be internalized by the organization, shaping its instinctive attitudes, behaviours, priorities, etc.”

Source: Alan Mitchell, “Out of the Shadows”
Journal of Marketing Management 15, No. 1-3, January-April 1999: 25-42

WTF?
According to acronymfinder.com, many of the three-letter acronyms we routinely use in the
financial industry do not have universal meaning.