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What is it? |
The Internet’s leading social
hub and international
repository of embarrassing
office photos. |
A business networking site that lets you connect with your colleagues, as well as your colleagues’ colleagues. |
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Who’s on it? |
More than 65 million users
from every conceivable demographic—including the mature and affluent. |
Professionals from all walks of life, including executives from every Fortune 500 company.
Oh, and Barack Obama. |
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What’s the
opportunity? |
Facebook is a powerful tool
for permission-based and viral marketing. Once a customer
becomes a ‘friend’, you have permission to talk to them and
market to them. And, if you provide great content, friends
can send you more friends. |
LinkedIn allows you to receive introductions through common acquaintances, but unlike
real-life networking, you can also introduce yourself directly to a potential client or employee without worrying about anyone calling security. |
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How do you make a
good impression? |
Treat Facebook like your company’s personal scrapbook. The more content you provide, the more success you’ll have.
Facebook works best when
you treat your customers like
actual friends. |
Position your company as a leader. Start a group, but instead of making it about your company, make it about a topic
you want to ‘own’. Use the group to deliver news and helpful content. |
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What are the risks? |
Like virtually all social
networking sites, Facebook
is designed to mine data
and generate revenue.
Make
sure you are comfortable
with
how the site may store
and use your content and personal data. |
A LinkedIn profile can reveal a lot of information, such as name, approximate age,
education, and employment history —information that could be dangerous in the wrong hands. |
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Our view
Content is the key to success. The more ideas and dialogue you share, the more
likely Internet searchers are to find you and tell their friends and colleagues about you.
Just be sure to consider the risks, and implement appropriate corporate policies to
manage them. // |
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