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Summer 2010

Spring 2010

Winter 2010

Fall 2009

Summer 2009

Spring 2009

> Trends: Giving credit
where credit is due
> Creative: Keeping up
with the Dow Joneses
> Perspective: Does
marketing during
a recession pay off?
> Digest: Quick hits on
money and marketing
> Update: Industry and
agency news

Winter 2009

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Summer 2008


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Wickware Quarterly > Spring 2009


Welcome to the spring 2009 issue of Wickware Quarterly. From tracking the grassroots uprising against the credit crunch to predicting the future of private wealth management, this issue is full of information and ideas for financial industry professionals like you.

Happy reading, and please drop me a line if you have any questions or comments.

Yours truly,

Asif Nasim, CIM
Managing Director

 
 
  Mortgages, lines of credit, and loans are in relatively short supply these days. American Express even offered some of its cardholders $100 to go away. With credit scarce, many consumers are doing things the old-fashioned way.
     
  More than ever, investors are looking for leadership and advice. Here are a few tips to keep your communications relevant and effective in the face of challenging market conditions.
     
  Does marketing during a recession pay off? That’s the question researchers from The University of Texas at Austin and The Pennsylvania State University set out to answer in a comprehensive study of companies that have successfully turned economic adversity to their advantage.
     
  We’re communicators—not analysts. Still, we wondered what would happen if we compared the weekly close of the S&P 500 versus the volume of Google searches for the word “recession”.
     
  What’s the future of HNW wealth management? In July, PAICR Canada will host a conference call with Keith Sjogren of Investor Economics. Keith will share insights into the changes that have taken place in the sphere of wealth management for high net worth clients, and where the business is likely to head next.
 
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