QR (quick response) codes are barcode-like graphics that can be scanned by mobile phones. Just shoot a picture of the QR code in a print ad, and your mobile browser might take you to a website with detailed product information. Scan a movie poster, and your phone might download the trailer. Snap someone’s T-shirt, and you might have just made a new friend on Facebook. A QR code can hyperlink to just about any digital content you can imagine.

How popular is this technology?
In Japan, 40% of consumers already engage with QR code advertising. North American mobile phones generally do not come with QR code software pre-installed, but they soon will. You can download a free QR code reader by visiting wickware.com/qrc on your mobile browser.

Who is using QR codes?
Big consumer brands such as Disney and McDonald’s are using QR codes to promote the Jonas Brothers and Big Macs. In the financial business, the European Central Bank is using QR codes to update customers about daily rates, and Barclays Bank has placed them in their window signage.

How can I use QR codes in my marketing?
QR codes are a great way to distribute information in a convenient format that people can save and share with friends. Think product data, contact details, an audio or video presentation, a coupon or voucher, or even a handout for a meeting. QR codes can go in ads, e-mails, websites, newsletters, pitch books, account statements—anywhere that you communicate with investors.

Our view
Full-time Internet connectivity is quickly becoming the norm—witness the rise of the iPod, iPad, iPhone, and iMac. If you’re not keeping pace with this trend, you risk being excluded from the conversation. At Wickware Communications, we have a special mobile website that’s accessible only by scanning the QR code on our business cards (try it for yourself).