It’s really simple to reduce, reuse, and recycle when it comes to the paper that crosses your desk on a daily basis. But when it comes to managing your mass printing requirements, things can get tricky. While eco-friendly printing offers several opportunities to show off your company’s environmental credentials, there are also a number of pitfalls to avoid.

Here’s a quick survey of the landscape:

Our view
The costs associated with eco-friendly printing can be modest, and the payoff is not only a healthier planet, but also a better reputation among the humans who inhabit it. However, as companies face increasing scrutiny on this subject, we recommend working with a printer who really understands the issues and can make sure your green claims are fully legit.