We are the financial industry's creative partners
Wickware CommunicationsReturn on CreativeTMClientsWickware TeamWickware CapabilitiesWickware QuarterlyContact Wickware

Welcome to our quarterly journal of financial trends, cultural perspectives, and marketing insights.

Summer 2010

Spring 2010

Winter 2010

Fall 2009

Summer 2009

> Trends: The return
of state capitalism
> Creative: Tweet,
Tweet
> Perspective: Why
paper is eternal
> Digest: Quick hits on
money and marketing
> Update: Industry and
agency news

Spring 2009

Winter 2009

Fall 2008

Summer 2008


Subscribe to
Wickware Quarterly




Is your website
a dusty old brochure?


Download our
groundbreaking study of
900+ financial services
websites today and find out!



Poll: Will ETFs mean the
end of mutual funds?



Wickware Quarterly > Summer 2009 > Digest: Quick hits on money and marketing

 
DIGEST /
Quick hits on money
and marketing

 

25 years to bounce back? Try 4½

It took the Dow Jones index more than 25 years to recover from the bottom of the Great Depression. But Mark Hulbert, editor of The Hulbert Financial Digest, says it took stocks as a whole much less time to bounce back. How? One, the Depression was a deflationary period, and the Dow fails to account for "real" returns, net of deflation. Two, dividends played a big role in total returns, but are not included in the Dow. And three, many of the companies that were excluded from the Depression-era Dow-including IBMsignificantly outperformed the index. So when did the overall stock market really make it back to its pre-crash peak? From its mid-1932 low, Hulbert says it took only four years and five months.

Straight to the hoosegow

Bernie Madoff's 150-year prison sentence is just as outsized as his $65 billion fraud. It dwarfs the sentences handed down to some of his most notorious peers.


Canadians love online video

A recent study found that 21 million Canadians viewed more than 3.1 billion videos online in February. Google sites (mainly YouTube.com) attracted the most viewers, with 18.2 million watching an average of 89 videos per viewer during the month. Microsoft sites drew 7.1 million viewers, while Facebook ranked third with 5.8 million viewers. The average Canadian viewer watched 605 minutes of video in the month. That’s up 53% from last year, and significantly more than the other countries studied (UK 540 minutes, Germany 466 minutes, France 390 minutes, US 312 minutes).

Source: comScore

 



PDF Print Version
 
     
LinkedIntwitter
youtube
Toronto
26 Soho Street
Suite 350
Toronto, ON M5T 1Z7
Canada
Los Angeles
1801 Century Park East
Suite 2400
Los Angeles, CA 90067
USA
1-888-838-2726
 
   

Home l Contact Us l Sitemap l Privacy Policy

© 2003-2010 Wickware Communications Inc.
Return on Creative is a trademark of Wickware Communications Inc. All rights reserved.