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	Welcome to our quarterly journal of financial trends, cultural perspectives, and marketing insights. Summer 2010 > Trends: Will ETFs mean the end of mutual funds? > Creative: How to make sales and marketing work together > Perspective: Economics in one lesson > Digest: Quick hits on money and marketing > Update: Industry and agency news Spring 2010 Winter 2010 Fall 2009 Summer 2009 Spring 2009 Winter 2009 Fall 2008 Summer 2008
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Wickware Quarterly > Summer 2010

Welcome to the summer 2010 issue of Wickware Quarterly. From figuring out how to make sales and marketing work better together, to distilling the single most important lesson of economics, this issue is full of ideas for financial services professionals like you.

		Will ETFs mean the end of mutual funds? According to WisdomTree CEO Jonathan Steinberg, the short answer is yes. And given ETFs’ attractive fees, transparency, liquidity and tax efficiency, hedge funds and private equity funds had better be worried too.

		How to make sales and marketing work together Salespeople accuse marketing folks of dreaming up lofty campaigns in ivory towers. Marketers worry that salespeople are going rogue, ditching brand standards and shirking compliance. We asked an expert why these two groups seem to be at odds, and what can be done to help.

		Economics in one lesson The Great Depression and WWII drove government spending to unprecedented levels. But in 1946, a small book arrived to warn of the dangers of putting government in charge of economic life, and its lesson has never been more relevant.

		Quick hits on money and marketing Using the Big Mac to track currency fluctuations, what Gordon Gekko really said, and how everything from your choice of tie to your eco cred can take you higher into the statusphere.

		Industry and agency news Announcing the launch of From dusty old brochure to dynamic online marketing tool, our groundbreaking new study of more than 900 financial services websites, and welcoming a new member to the Wickware Communications team.

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