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Welcome to our quarterly journal of financial trends, cultural perspectives, and marketing insights.

Summer 2010

Spring 2010

Winter 2010

Fall 2009

Summer 2009

Spring 2009

Winter 2009

> Trends: The next
bubble?
> Creative: How to trim
print costs
> Perspective: In
defense of the white
picket fence
> Digest: Quick hits on
money and marketing
> Update: Industry and
agency news

Fall 2008

Summer 2008


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Wickware Quarterly > Winter 2009


Welcome to the winter 2009 issue of Wickware Quarterly. From speculating about the next economic bubble to thinking about ways to reduce your printing budget, this issue is full of information and ideas for financial industry professionals like you.

Happy reading, and please drop me a line if you have any questions or comments.

Yours truly,

Asif Nasim, CIM
Managing Director

 
 
  As the world struggles with the greatest economic dislocation in 80 years, it may seem premature to speculate about the next market bubble. However, it might take a new bubble to pull us out of the current bust. And right now, the right conditions may already be forming.
     
  You don't want to compromise on your communications strategy or top-notch copy and design. But when it comes to printing, you may be able to trim some costs without diminishing the quality of your communications. Here are some tips.
     
  Home ownership has been part of the American Dream for nearly a century. But Harvard historian Niall Ferguson says it took numerous government interventions and corporate blunders to make something so wholesome part of today’s financial calamity.
     
  It’s fascinating to observe the evolution of an iconic global brand. Coca-Cola has featured more than 70 taglines in its 122-year history. Here are a dozen of the most memorable.
     
  We are pleased to announce that Creative Director Michael Wickware has been appointed Chair of the Steering Committee for the Professional Association for Investment Communication Resources (PAICR) Canada.
 
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