Wickware takes a seat

We are pleased to announce that Creative Director Michael Wickware has been appointed Chair of the Steering Committee for the Professional Association for Investment Communication Resources (PAICR) Canada.

The Committee is currently planning a June event that will offer marketing and sales professionals a unique opportunity to learn how to enhance their presentation skills in order to engage and persuade audiences.

In the meanwhile, the PAICR West Coast Conference will take place in Santa Monica, California on March 16 and 17, 2009. We look forward to seeing our friends and colleagues there!

For more information, please contact us or visit www.paicr.com

We have the edge

Managing Director Asif Nasim was recently invited by Design Edge magazine to be a panelist at the third annual Design City conference in Toronto. Speaking to an audience of graphic design professionals, he shared a number of key concepts, including the importance of understanding your client’s business and competitive landscape, listening to their needs and goals, and making sure to find the right “fit” between agency and client. //