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Wickware Quarterly > Winter 2010

Welcome to the winter 2010 issue of Wickware Quarterly. From improving the performance of your website to musing about some of history’s most curious estate plans, this issue is full of information and ideas for financial industry professionals like you. And if you’ve got an extra minute or two, visit our refreshed website and check out our new video.

Happy reading, and please drop me a line if you have any questions or comments.

Yours truly,

Asif Nasim, CIM
Managing Director

		Roughly two–thirds of investors say financial services firms offer products that are self-serving. Believe it or not, nearly half of financial services executives agree. After the wild ride of 2008 and 2009, has our industry become hopelessly cynical?

		Your website’s first job is to be found by the right people. Its second job is to inspire those people to contact you and begin a real one–on–one interaction. Here are some tips to help make it happen.

		The Last Will and Testament has been around since long before anyone contemplated suing the estate of Michael Jackson. Here’s a look at some of the history and hijinks surrounding this ubiquitous legal document.

		Have you noticed a proliferation of chewing gum choices? It’s not your imagination. Sugar–free chewing gum sales, which constitute 80% of the market, are currently growing at 15% per year.

		We hope you will agree that our new website showcases the creativity and expertise that we put into helping every client achieve a better Return on Creative™. Check it out and while you’re there, please make sure to watch our new video!

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