We are the financial industry's creative partners
Wickware CommunicationsReturn on CreativeTMClientsWickware TeamWickware CapabilitiesWickware QuarterlyContact Wickware

Welcome to our quarterly journal of financial trends, cultural perspectives, and marketing insights.

Summer 2010

Spring 2010

Winter 2010

> Trends: Peace, love,
and understanding
> Creative: Make your
website work harder
> Perspective: Last
goodbyes
> Digest: Quick hits on
money and marketing
> Update: Industry and
agency news

Fall 2009

Summer 2009

Spring 2009

Winter 2009

Fall 2008

Summer 2008


Subscribe to
Wickware Quarterly




Is your website
a dusty old brochure?


Download our
groundbreaking study of
900+ financial services
websites today and find out!



Poll: Will ETFs mean the
end of mutual funds?



Wickware Quarterly > Winter 2010 > Digest: Quick hits on money and marketing

 
DIGEST /
Quick hits on money
and marketing

 

Chew on this

Have you noticed a proliferation of chewing gum choices? It’s not your imagination. Danish chewing gum manufacturer Gumlink says the market is experiencing growth like never before. Sugar-free chewing gum sales, which constitutes 80% of the market, are currently growing at 15% per year. This exceptional growth can be put down to, among other things, the extremely high level of innovation within the chewing gum category—perhaps something Warren Buffett had in mind when he backed Mars Inc.’s $22.6-billion takeover of Wrigley in 2008.

Five alternative indicators

Everyone is familiar with the major stock markets, but there are many other indicators worth watching if you want to keep tabs on the economy.

Subprime lending is back

After shrinking to nearly zero in the first quarter of 2008, the market share of subprime lending has returned to pre-crisis levels, according to a November report from the Federal Reserve Bank of San Francisco. The difference this time around? About 95% of new residential mortgage lending is now owned or guaranteed by the government via Fannie Mae, Freddie Mac, and Ginnie Mae. The same month, a report from First American CoreLogic claimed that 23% of U.S. homeowners owed more on their mortgages than their homes are worth.

What do you think about the housing crisis? Vote in our poll!

 



PDF Print Version
 
     
LinkedIntwitter
youtube
Toronto
26 Soho Street
Suite 350
Toronto, ON M5T 1Z7
Canada
Los Angeles
1801 Century Park East
Suite 2400
Los Angeles, CA 90067
USA
1-888-838-2726
 
   

Home l Contact Us l Sitemap l Privacy Policy

© 2003-2010 Wickware Communications Inc.
Return on Creative is a trademark of Wickware Communications Inc. All rights reserved.